Considering the change in content consumption patterns, monetization models and consumer channels, enterprises need to differentiate to sustain and grow their business. Once consumers make a purchase, they want content to be available through all their devices, and the channels they choose.

Business models of the future necessitate disaggregation of content into the most modular components – that can be combined without restrictions into packages appropriate to product needs.

Ensuring media neutrality in consumer experience requires commerce platforms that enable product teams to create flexible solutions addressing customer needs across delivery channels; and to provide seamless recognition of revenues based on consumption patterns.